trueTexture: Composite Wood Reinvented

Dennis van Ijzerloo will present “trueTexture: Composite Wood Reinvented to Look Really Real” at mDesign Live, the two-day materials conference taking place Oct. 28-29 in Grand Rapids, MI.  

Barberán has for the past 10 years been developing digital single pass presses for the furniture and flooring industries, reaching a high print quality on engineered panel to imitate the appearance of wood, stone or other designs at industrial speeds.

But to make wood really look real, it also has to feel real, and Barberán’s research has resulted in  trueTEXTURE technology, developed in collaboration with ZeeTree, a Brooklyn-based firm. has developed a technology which will mean the final breakthrough of the digital printing technology into the furniture and flooring industry.

In May 2019 at Ligna, the large German show for wood manufacturing technology, Barberán debuted a complete digital printing line for furniture and flooring purposes. The line featured a six-color inkjet press, the well as well as the Barberán Jetmaster TRT 840 with the ZeeTree patented technology, will incorporates a digitally applied coating agent and an abrasion chamber to produce fully convincing wood grain, knot holes and even cracks on MDF. 

This new technology presented by Barberán and Zee Tree is an innovative and game-changing technology which will change the future of the flooring and furniture industry.

Presenter Dennis van IJzerloo came to Spain from Holland 26 years ago for a summer job, which has turned into a long career in the wood industry at Barberán. He is part of a team responsible for sales in Europe and the U.S. Specializing in the upcoming technology of digital printing, he introduced Barberan to the corrugated industry and is now leading the wood industry towards digitalization with the recent developments in collaboration with ZeeTree.

van IJzerloo’s presentation is one of more than 20 scheduled speakers. mDesign Live, co-produced by the International Woodworking Fair and Surface & Panel magazine, runs Oct. 28-29, 2019, in DeVos Place in Grand Rapids, Michigan. Patterned after materials events in Europe, mDesign Live brings together fabricators and architectural and commercial interior design specialists. Manufacturers and distributors of design software, panels, components, and hardware will mix with designers, architects and fabricators throughout the event.

Registration is now open for mDesign Live. For more information or to register (registration is free for qualified registrants), visit Room blocks at preferred rates have been reserved for mDesign Live attendees and exhibitors. To reserve exhibition space, contact Ryan Wagner at Bedford Falls Communications ( or Bill Esler at IWF ( For the latest mDesign Live news, including announcement of speakers, exhibitors, and more, follow mDesign Live on Facebook, Instagram, or Twitter.

Melissa Ripp